For many companies, the topic of SEO is still an evolving book with seven seals. 2021 also brings further challenges. Technical search engine optimisation, such as code structures that lead to better loading times and thus an overall more pleasant user experience, are increasingly associated with content issues and usability optimisation.
This presents a challenge for many website operators. Their developers inevitably have to work more closely with web designers, who in turn have to work with text editors.
Everything that is strategically determined for the overall online marketing concept can and will have a lasting impact on organic visibility.